Discover the key European Ecommerce Trends 2025, where Gen Z’s mobile-first shopping behaviors and the rise of Chinese players like JD.com are reshaping the retail landscape. Traditional growth models are fading, making way for strategies powered by anonymous visitor tracking, AI-driven segmentation, omnichannel marketing, and advanced logistics. Retailers that adapt quickly will be best positioned to thrive in this competitive new era.
JD.com Expansion and Gen Z Shoppers: Key Drivers of European Ecommerce Trends 2025
ByKevin Le Guyader
Sep 25, 2025
By Kevin Le Guyader
Kevin Le Guyader is the Head of Marketing at SaleCycle. He is passionate about creating impactful marketing strategies.